OVERVIEW
Role: Creative direction, visual design, UX
Cross-functional Team
VP of Product, Head of Development , Android and iOS Developers Web developer, Radio DJ Engineers, Radio Team - content creation
Challenge
To integrate the Slacker Radio curated music experience with LiveXLive's best-in-class live streaming capabilities. Blending the streaming music service with live and on-demand video, in a seamless solution. Updating design with LiveXLive updated branding. Working with development and resource limitations. Company changing leadership & priorities.
Pain Points
•Sign Up and Login flow
•Improving cold start experience and personalization
•Streaming concert and festival experience
•Desire social engagement
•Exposing all content in an intuitive way to drive user to points of interest
Goals & Objectives
•Improve Signup and Login flow
•Improve cold start to help to help engage users and improve experience
•Improve live events and on demand video viewing experience
•Increase engagement of festivals/live events and increase length of views and return visits
•Increase social engagement
APPROACH & SOLUTION
Signup & Login Flow
•Improved Signup and Login flow by creating multiple options with social and phone.
Cold Start
•Created an Artist Picker to help choose artists by genre and guide user to help define better experience and improve recommended content and personalization
•Improved Signup and Login flow by creating multiple options with social and phone.
Cold Start
•Created an Artist Picker to help choose artists by genre and guide user to help define better experience and improve recommended content and personalization
Improve Live Stream Viewing Experience
•Developed new video player with enhanced functionality
•Increased engagement by streaming in hero window, getting views before clickthrough
•Added chat and social component
Social Engagement
•Chatting within Livestreams
•Hearting/Mashing within Livestreams
•User Profile Enhancements: Updating ability of user handles/names and user images
•Increased social engagement with social platforms, Instagram, Facebook and Twitter
DESIGN
Lo Fidelity Designs
Cold Start Exploration
Player Exploration
App Store Design & Illustration
SUCCESS
•20 million livestream views across all its streamed events during the first two months of fiscal year 2020
•Attributed much of its growth to the success of its newly-redesigned app, an increase in subscribers, and the addition of partnerships including its content and distribution agreement with iHeartMedia
•By June 2020 LiveXLive reached 849,000 paid subscribers, representing 25% growth year-over-year, and increased to a record 55K in the quarter ending September 30, 2020, to a new record high of 932K, and increasing by 157K in the past 12 months. Then LXL passed 1 million subscribers in Dec 2020, experiencing record growth across nearly all of its digital traffic metrics including premium pay-per-view virtual concerts, expert curated radio stations, video on-demand, podcasting/vodcasting, as well as VIP fan experiences.
•LiveXLive had substantial growth in viewership in early 2020, up 54% for the first six weeks of calendar year 2020 versus the same six-week period in 2019, and a surge in cross- platform social media engagement of over 340% on Facebook, 80% on Instagram and 140% on Twitter in January 2020 versus December 2019