La Sierra University Web Site Strategy

La Sierra University is a Seventh Day Adventist University located in Riverside, California. La Sierra University along with their branding agency, Lime Twig, approached EMG to concentrate on new architecture and completely redesign and redevelop the university’s website in their current content management system (CMS) TYPO3 in order to increase usability, relevancy, functionality, and to make the site a more useful resource for all visitors.

DISCOVERY
During an extensive discovery phase including approximately 200 hours of research, documentation, competitor analysis, stakeholder interviews and focus groups, EMG was able to deliver a marketing assessment with business, functional and technical requirements of the site to La Sierra University.

“The extensive research and auditing process was key to the success of the project,” said Kevin Lorenz, EMG’s Director of Consulting. “Using the information gathered from stakeholder interviews and focus groups with prospective students, EMG was able to specifically identify some of the site’s navigational challenges and give the site an extensive overhaul from front-end usability to back-end functionality.”
RESULTS
"We are very pleased to have reached this milestone in our branding efforts," says Marilyn Thomsen, Vice President for Communications and Integrated Marketing at La Sierra University. "We appreciate the support of our partners at EMG and also the creative team at the Lime Twig Group who participated in the project."

With this website launch, La Sierra now has a transformed website that is now a more useful transaction oriented resource with information organized and designed with the user in mind.
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